Hurdle’s Jewelry has been a cornerstone of Boulder for more than seventy-five years, proudly serving the community with fine jewelry, exceptional craftsmanship, and a tradition of trust that spans four generations. Established in 1947 by Chester L. Hurdle, our store began as a small jewelry business on Pearl Street and has since grown into one of the most respected family-owned jewelers in Colorado.
From the very beginning, our mission has been to provide not just jewelry, but meaningful heirlooms that carry stories through the generations. Over the decades, we have become known as Boulder’s trusted destination for engagement rings, wedding bands, fine gemstones, estate pieces, and custom jewelry design.
The Beginning
Chester L. Hurdle and his wife Bernice moved from Milan, Missouri, to Boulder and purchased Mosiman’s Jewelry, renaming it Hurdle’s Jewelry. Their first store was located at 1430 Pearl Street. Chester’s vision was to offer fine jewelry with honesty and personal service, laying the foundation for a legacy that continues today.
Bud Joins the Family Business
After serving in the Korean War, Chester’s son, Chester B. “Bud” Hurdle, returned to Boulder and joined his parents in the store. His dedication and skill quickly became an essential part of Hurdle’s growth. Bud’s presence marked the start of a second generation of Hurdles serving the Boulder community.
A New Home on Pearl Street
The family relocated the store to 1402 Pearl Street, where Hurdle’s Jewelry still operates today. The move doubled the size of the store and solidified its place as a downtown Boulder landmark. To this day, it remains the oldest continuous business on the Pearl Street Mall.
Keith Expands the Legacy
Chester’s grandson, Keith Hurdle, joined the store full-time and carried the business into a new era. Keith expanded services to include custom jewelry design, estate collections, and specialized repair work. Under his leadership, Hurdle’s became known for craftsmanship as well as personal, attentive service.
Nicole Leads the Fourth Generation
Nicole Hurdle represents the fourth generation of the family to guide the store. With a background in marketing and a passion for jewelry, she has helped bring Hurdle’s into the digital age while preserving its tradition of integrity and personal care. Her vision ensures Hurdle’s continues to serve Boulder families for generations to come.
The Beginning
Chester L. Hurdle and his wife Bernice moved from Milan, Missouri, to Boulder and purchased Mosiman’s Jewelry, renaming it Hurdle’s Jewelry. Their first store was located at 1430 Pearl Street. Chester’s vision was to offer fine jewelry with honesty and personal service, laying the foundation for a legacy that continues today.
Bud Joins the Family Business
After serving in the Korean War, Chester’s son, Chester B. “Bud” Hurdle, returned to Boulder and joined his parents in the store. His dedication and skill quickly became an essential part of Hurdle’s growth. Bud’s presence marked the start of a second generation of Hurdles serving the Boulder community.
A New Home on Pearl Street
The family relocated the store to 1402 Pearl Street, where Hurdle’s Jewelry still operates today. The move doubled the size of the store and solidified its place as a downtown Boulder landmark. To this day, it remains the oldest continuous business on the Pearl Street Mall.
Keith Expands the Legacy
Chester’s grandson, Keith Hurdle, joined the store full-time and carried the business into a new era. Keith expanded services to include custom jewelry design, estate collections, and specialized repair work. Under his leadership, Hurdle’s became known for craftsmanship as well as personal, attentive service.
Nicole Leads the Fourth Generation
Nicole Hurdle represents the fourth generation of the family to guide the store. With a background in marketing and a passion for jewelry, she has helped bring Hurdle’s into the digital age while preserving its tradition of integrity and personal care. Her vision ensures Hurdle’s continues to serve Boulder families for generations to come.
1947
1953
1957
1978
Today
Meet Nicole Hurdle
Today, Hurdle’s Jewelry is led in part by Nicole Hurdle, the fourth generation of the Hurdle family to continue this tradition. After earning her degree in business management from the University of Colorado Boulder, Nicole joined the family store more than a decade ago. In 2022, she was awarded the prestigious Beatrice Shipley Scholarship by the American Gem Society and GIA, recognizing her commitment to excellence in gemology.
Nicole brings a fresh perspective to Hurdle’s while honoring the values that have defined the store since 1947. From curating timeless designs at shows like JCK Las Vegas and AGTA Tucson to expanding the store’s estate and consignment collections, she continues to carry the Hurdle name forward with warmth, integrity, and an eye for beauty that lasts.